Students to face off at annual marketing case competition Jan. 24-26

Students to face off at annual marketing case competition
Jan. 24-26
…………………………………………………………………

MBA students
from some of the top business schools in the country will
converge at Rice University to prove their marketing mettle
in the third annual Marketing Case Competition hosted by
the Jesse H. Jones Graduate School of Management Jan. 24-26.

Teams of MBA
students hailing from the University of Chicago, the University
of California–Berkeley, Harvard, Michigan State, the
University of Minnesota, Northwestern University, Rice,
Southern Methodist University and Yale will compete for
$10,000 in prize money.

Each of the 10
teams will be given a case study of a business problem upon
arrival Friday and have until Saturday evening to analyze
it and create a marketing plan. After completing their in-depth
analysis of the case and preparing recommendations, each
team will present its recommendations to a panel of judges
from 8 a.m. to 3 p.m. Sunday, Jan. 26, in the new Jones
School building.

“The competition
is a rare opportunity to witness how students from the top
business schools solve a unique marketing dilemma,”
said Dayna Owens, MBA ’03, student coordinator. “A
benefit for MBA students is networking with other business
schools and sponsors.”

Sponsors for
this year’s competition include ExxonMobil Chemical,
Riviana Foods, Shell and Pennzoil-Quaker State.

Since its inception
in 2000, the Jones Marketing Case Competition has drawn
MBA students from nationally recognized graduate business
programs. In 2000, teams analyzed a case about Donaldson,
Lufkin & Jenrette Direct (DLJ Online).

Students of Northwestern’s
Kellogg School of Management won the $5,000 top prize. Last
year, teams were given a case involving the Hilton HHonors
Loyalty Reward program. Yale’s team won top honors.

For more information
about the marketing competition, contact Owens at <owensday@rice.edu>.