EXPERT ALERT
David Ruth
713-348-6327
david@rice.edu
Jeff Falk
713-348-6775
jfalk@rice.edu
Rice marketing expert: Your best Memorial Day deals may be hiding at home
HOUSTON – (May 25, 2016) – Retail stores across the nation will be luring shoppers with a variety of deals and bargains this Memorial Day weekend.
Credit: shutterstock.com/Rice University
Utpal Dholakia, the George R. Brown Professor of Marketing at Rice University’s Jones Graduate School of Business and a marketing and consumer-behavior expert, said the Memorial Day holiday is a great time for people to take stock of things they already possess rather than search for new bargains. He discussed his money-saving insights in an interview with WalletHub.com this week and is available for media interviews.
“Some of us may have already spring-cleaned our homes, but for the rest of us, this is a great time to ‘shop our closets and pantries’ for the summer,” Dholakia said. “Rather than buy new clothes, shoes or furniture, why not discover something unused at the back of a closet or in a corner of a room and start enjoying it? That said, this weekend is a great time to buy fresh foods (fruits, vegetables, healthy meats, etc.) for a Memorial Day barbecue or a festive meal. Many supermarkets and grocers have really attractive sales and promotions this week.”
To schedule an interview with Dholakia, contact Jeff Falk, associate director of national media relations at Rice, at jfalk@rice.edu or 713-348-6775.
Rice University has a VideoLink ReadyCam TV interview studio. ReadyCam is capable of transmitting broadcast-quality standard-definition and high-definition video directly to all news media organizations around the world 24/7.
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Follow the Jones Graduate School of Business on Twitter @ricemba.
Follow Rice News and Media Relations on Twitter @RiceUNews.
Related materials:
Dholakia interview with WalletHub.com: https://wallethub.com/blog/memorial-day-stats/21363/#utpal-m-dholakia.
Dholakia bio: http://www.business.rice.edu/person/utpal-dholakia.
Jones Graduate School of Business: http://business.rice.edu.
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It’s interesting that the suggestion is to shop for healthy items. I really like the suggestions about folks taking a moment, and finding things which they hidden somewhere in a closet. As I look in my garage, I see a 65 inch TV that no longer works, and a TON of electronics that have ZERO value, yet I sent a large amount of money getting them. I find that a lot of times we pay good money for things we’ll get very little use of. Since we’re talking about Free stuff, here’s my site about free stuff: https://www.viewen.com – Have an awesome Memorial day, and thank you for this great article!